Archive for July, 2008

AIDA – Attention, Interest, Desire and Action

Posted by Editing Staff

We see a lot of authors here submitting articles that could be great, but often miss out on mass appeal for some very basic reason. To help some of those writers I've decided today's post should focus on one of the most basic rules to writing effective copy, AIDA. AttentionĀ  - This ...

Using Content From Article Directories

Posted by Editing Staff

With all of the various opinions online about duplicate content filters and other matters of SEO importance we wanted to comment on this briefly. We know first-hand that articles from our directory are being republished on external sites, and those external site pages are being indexed and ranked by search engines ...

Get In Your Reader’s Head

Posted by Editing Staff

Here's a great way to waste your time: write marketing articles without first thinking about why your reader would be reading your article. Let's say you are promoting a web site that offers some skin care product, you research the topic, select what you believe are great keywords, and write a ...

Make Your Points

Posted by Editing Staff

Something that we've noticed here is that articles which use bullet point lists will get more click-thru traffic to the author's links than articles that don't use bullet points. Readers simply seem to respond better when the information you present them is strictly organized. Rather than making your reader digest and comprehend ...