Article Distribution
Posted by Editing StaffA lot of the questions we get at Content Caboodle are about article distribution. Specifically, a lot of authors seem to be confused–and even scared–by some of the information they’ve seen online regarding article distribution and search engine filters for duplicate content.
You may find detailed information on duplicate content filters and how they’re used from the blog of Google’s Matt Cutts; here we’re going to focus strictly on the use of articles for marketing yourself, your brand or your products.
The whole point to article marketing is exposure. Getting your article seen by as many people as possible. So it only makes sense from that perspective to submit your article to as many publishing platforms as you can.
In most cases, authors submitting articles for marketing won’t have a copy of those same articles on their own web site(s), so there’s no reason to worry about the duplicate content issue at all for them.
For those authors who do also publish their articles on their own sites, if you’re worried about the SEO affects or some penalty over duplicate content from having your articles syndicated widely then be sure that your syndicated articles link back to the originals on your site so that search engines can see where the true source is.
Here’s why it doesn’t make sense to submit your article(s) to just a single platform: your article(s) will be picked up and syndicated off of that platform by others anyway. So, even if you only submit an article to Content Caboodle, or to any one of the other article publishing resources out there, it will ultimately end up being repurposed and published across numerous additional sites anyway.
Given that your article won’t be limited to the single platform, and that the whole point behind article marketing is exposure, it just doesn’t make any sense to limit yourself when submitting articles. Make the most of the exposure opportunity your articles offer by submitting them to as many platforms as you can.
