Get In Your Reader’s Head
Posted by Editing StaffHere’s a great way to waste your time: write marketing articles without first thinking about why your reader would be reading your article.
Let’s say you are promoting a web site that offers some skin care product, you research the topic, select what you believe are great keywords, and write a fantastic article describing the proper usage of the skin care products.
But, did your article begin with discussing the reasons why someone would want or need to use these skin care products? Because most of your readers are going to be people who have some skin condition they’re trying to overcome and if you don’t connect with them right away you lose their attention.
If you article began with “how great So-And_So’s skin care products are” you’ve missed your chance to connect with the average reader. However, if you began your article discussing the condition(s) your reader may likely be afflicted with you’ll make that connection and then have a reader more willing to accept your advice and recommendation in the resource link.
