Targeting Your Articles
Posted by Editing StaffEarlier today we made the following post on twitter:
It didn’t take long for someone to jump on that and ask us if we were saying keywords don’t matter anymore and that keyword researching is useless.
That’s not what we said (or meant) at all.
Our point was that in the past it was enough to simply target some easy-to-medium keywords with articles and grab good search engine placements in a relatively short period of time.
That’s still possible, but the difference is those quick rankings no longer last for weeks or even days like they used to do.
The search engines have become so good and fast at updating and “dancing” content that now you’re lucky if that quick top 10 ranking piece lasts more than just a couple of hours.
So sure, it’s still easy to get a first page ranking for some obscure longtail keyword if you want to, but keeping your piece on the first page of search results for more than literally minutes has become an incredible amount of work.
And it isn’t necessary if you approach it differently.
Look at the changes that search engines have made over the years. If you watch what they do it becomes easy to see what they want…and it isn’t keyword rich content — It’s content rich content. It’s quality and authority content. It’s content that people are going to read/watch/listen-to and say to themselves “I’ve just found the go-to person on this topic”.
Authors who spend their time creating that kind of content instead of spending it scanning keyword lists for low lying fruit to chase are seeing much better results and returns for their efforts in our experience.
That’s what we meant with our tweet.
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