Content Caboodle Blog » call to action http://www.contentcaboodle.com/blog Useful information and resources for authors and publishers Tue, 11 Oct 2011 17:39:29 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 What Makes A Good Call To Action Link? http://www.contentcaboodle.com/blog/for-writers/what-makes-a-good-call-to-action-link/ http://www.contentcaboodle.com/blog/for-writers/what-makes-a-good-call-to-action-link/#comments Thu, 27 Mar 2008 19:33:15 +0000 Editing Staff http://www.contentcaboodle.com/blog/for-writers/what-makes-a-good-call-to-action-link/ We see it all the time, authors who create great articles but aren’t seeing equally great click-thrus from their resource box links.

A few authors have asked us about this, and in nearly every instance upon reviewing the author’s articles we find a poorly setup call to action link.

First, you have to understand that it’s called a “call to action” link for a reason. You have to entice the reader to take action and click your link.

A few good examples of this would be something like:

  • Learn more about YOUR TOPIC at http://www.YourDomain.com
  • Get more tips and advice from YOUR NAME at http://www.YourDomain.com
  • Sign up for weekly/monthly tips by email from YOUR NAME at http://www.YourDomain.com

Writers love to tout their accomplishments, but a resource box full of your credits and awards will not get you click-thrus on your links.

99.9% of your article readers are interested in your topic, not you. Don’t waste their time with your biography.

Give them a single point to focus on–your link–and a compelling reason to click it–your call to action.

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