It didn’t take long for someone to jump on that and ask us if we were saying keywords don’t matter anymore and that keyword researching is useless.

That’s not what we said (or meant) at all.

Our point was that in the past it was enough to simply target some easy-to-medium keywords with articles and grab good search engine placements in a relatively short period of time.

That’s still possible, but the difference is those quick rankings no longer last for weeks or even days like they used to do.

The search engines have become so good and fast at updating and “dancing” content that now you’re lucky if that quick top 10 ranking piece lasts more than just a couple of hours.

So sure, it’s still easy to get a first page ranking for some obscure longtail keyword if you want to, but keeping your piece on the first page of search results for more than literally minutes has become an incredible amount of work.

And it isn’t necessary if you approach it differently.

Look at the changes that search engines have made over the years. If you watch what they do it becomes easy to see what they want…and it isn’t keyword rich content — It’s content rich content. It’s quality and authority content. It’s content that people are going to read/watch/listen-to and say to themselves “I’ve just found the go-to person on this topic”.

Authors who spend their time creating that kind of content instead of spending it scanning keyword lists for low lying fruit to chase are seeing much better results and returns for their efforts in our experience.

That’s what we meant with our tweet.

If you want to stay up to date with the facts and info we tweet about, just follow Content Caboodle on twitter.

Technorati Tags: authority, keywords, twitter

First, we’ve set it up so that you may add your Twitter account to your profile. This way readers of your articles who want to read/get more from you can follow you on Twitter.

To add your Twitter to your  account simply login to Content Caboodle and then click on the “My Account” link from thenavigation menu.

Right below your email input box you will find a field for your “Twitter Username”. Just put your username from Twitter into this field, not the full URL to your Twitter account.

For example, if your Twitter account is at http://twitter.com/obannonsleap then you would only enter “obannonsleap” into the Twitter Username field and then press the update button.

A link to your Twitter page will then appear on your author’s profile page here at Content Caboodle. See example here!

The next new feature is an Author’s Articles Widget we’ve created that you may use to display your latest articles on your own web sites and blogs.

You can see an example of the widget here on the right side of the profile.

These widgets are a great way for you to promote your articles on your own sites and blogs to increase readerships, and were designed to be SEO neutral (for those of you who care about Google’s PageRank juice) as the widget is delivered via JavaScript and enclosed in an iframe, the links will not pull any PageRank juice from your pages.

The widget will just give you a way to highlight your latest published articles to visitors to your web site or blog, expanding your readership and reputation as an authority on the topics  you write about.

To use the widget from your profile just log in to Content Caboodle and visit your profile page by clicking the “My Profile” link in the navigation menu.

On your profile page you will see the widget for your account displayed on the right, and beneath it will be a small box holding the Javascript code for displaying your widget. Just copy that code and paste it onto your web page or into your blog (works great as a sidebar widget) and that’s it.

If you have any trouble with this please feel free to contact us and we will assist you with it.

These are just the 2 latest ways we’re working to help our authors expand their reach online, there are more to come in the near future.

As always, we welcome your ideas and suggestions for how we can improve our service for you.

Technorati Tags: articles, authors, twitter, widget