Archive for the ‘For Writers’ Category

Are You Wasting Your Resource Box?

Posted by Editing Staff

We see it almost every day, an author submits a good quality article but blows it with their resource box by pasting HTML code into the rich text editor. When you do this, instead of using the HTML Link and Font Attribute buttons of the editor your links end up ...

More New Features at Content Caboodle

Posted by Editing Staff

We've just finished adding a couple new features to Content Caboodle and I wanted to mention them here with a brief description of how to use them. First, we've set it up so that you may add your Twitter account to your profile. This way readers of your articles who want ...

Write For Readers and Gain Customers

Posted by Editing Staff

While many use articles simply to gain resource links for their web sites, the most popular articles are those which are well thought out and thorough in covering the topic. Why would you care about popularity for your article if you just want the resource links? Two reasons, first if the article ...

AIDA – Attention, Interest, Desire and Action

Posted by Editing Staff

We see a lot of authors here submitting articles that could be great, but often miss out on mass appeal for some very basic reason. To help some of those writers I've decided today's post should focus on one of the most basic rules to writing effective copy, AIDA. AttentionĀ  - This ...

Get In Your Reader’s Head

Posted by Editing Staff

Here's a great way to waste your time: write marketing articles without first thinking about why your reader would be reading your article. Let's say you are promoting a web site that offers some skin care product, you research the topic, select what you believe are great keywords, and write a ...

Make Your Points

Posted by Editing Staff

Something that we've noticed here is that articles which use bullet point lists will get more click-thru traffic to the author's links than articles that don't use bullet points. Readers simply seem to respond better when the information you present them is strictly organized. Rather than making your reader digest and comprehend ...