Advantages of the Digital Print

Before you read any further: Digital print has its advantages but it also has its disadvantages. It's great if you need 25 or 50 cards run off if you have a small event coming up, or are a small shop giving out coupons. However, should you want to do a mail shot of 10'000 leaflets, Digital print would cost you far more than traditional litho print.

Digital printing is the litho of the 21st century. With recent advances in web to print technology it is now possible to design a digital flyer or business card in your internet browser and pay to have it printed there and then, having then posted to you the next again day.

Digital print is the man for you if you need between 1 and 250 items printed. Any more and litho becomes competitive price wise. However there are some sneaky ways you can use digital print to your advantages. For example putting the persons name in large writing across the document when its being printed, so each one is personalised will be sure to grab there attention. this is because it has your name on it and thereof rit catchs your eye. This should increase the effectiveness of your flyers or leaflet campaign by at least 20-30%. However beware it can also increase the cost of your campaign. Call your local printer for details.

When having any type of printing done be sure to make sure you get the best price you can. Cheap flyers and cheap leaflet printing is the best way to go about it. You want a company that has both a digital and a litho press to ensure all your needs are covered.