Burger King Whooper Freakout Video

For any business, it is necessary to know how much have people accepted its product. That can help to improve the product, if something lacks in it. With the same intention, Burger King, the global chain of hamburger fast food restaurants, recently employed a smart marketingtechnique to know what their customers love the most.

It is a 3 minute video, shot in one of the Burger King outlets, featuring real reactions of customers. What Burger King did was to chuck out Whooper sandwich (Burger King is famous for its Whooper sandwiches) from its menu and announced that they would never sell Whooper sandwich ever again. This upset the customers as that sandwich turned out to be something they loved the most among all other products on the menu.

In fact when Burger King Outlet proposed for replacement of the burger with any other brand Burger, the customers directly rejected it.

The Burger King Outlet had a hidden camera that recorded all the reactions of customers. This whole strategy came to be termed as Burger King Whooper Freakout. The very absence of the sandwich made people start missing it so much that all they wanted in Burger King was the Whooper sandwich. You many watch the video here under the title - 'Burger King Marketing: How To Make The Customer Realize They Love Your Product'. With the video, there is a touching quote - absence diminishes small love and increases great ones, as the wind blows out the candle and fans the bonfire".

At the end there is there is an 'Action Summary' after the video to allow the readers have a better understating of how to apply Burger King's Marketing strategy in their own business. If you are among those who is looking for correct feedback about your product, you sure should try taking some lessons from the Burger King Whopper Freakout video.