The Money is in the Listbuilding!

The Relationship With Your List
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I really hate cliches. One of the worst ones in the Internet marketing business is, "The money is in the list." This couldn't be farther from the truth. The money is in the relationship that you have with your list. A list that is abused is not going to be responsive and is not going to make you much money, if any at all. Okay, so how do we get that key relationship with our list that ensures that we make sales on a consistent basis? This article will show you how.

Listbuilding is simple give and take proposition. You give your list decent, good content and you'll be able to sell to them. If all you do is try to sell them stuff time after time you will not get anywhere. Have the patience to give soemthing to them and it will pay off in a big way. The first and most important item on the positve lsit building agenda is to make sure that the list you're creating is going to have a chance to respond to your offer or bonus material. That comes with pre-qualifying them. How do we do such a thing? It's actually easy. On the opt in page that we send them to, simply make it crystal clear as to what they will be receiving once they are signed up on your list. If it's a free report, tell them exactly what's included in it. If it's a newsletter, tell them what they'll be receiving in it and how often they'll be getting it. You don't want there to be any surprises for your prospect after they've opted-in to your list.

After you've what they'll be getting crystal clear, the next step is to actually follow through with your promises. Too many marketers make empty promises and never follow through with them. This is an excellent way to destroy your list. So if you say you're going to send them a weekly newsletter, make sure it goes out each and every week! Don't email them everyday if you said they'll only hear from you once a week. That's flat out deception and your list will rebel if you do that.

Go the extra mile or two even. Send out an email to your list asking them what they'd like to see as additional material. Maybe they have some suggestions for improvement. Listen to what your subscribers have to say to you. If enough people ask for information on a certain topic, by all means give it to them...even if you have to do some extra research. Give them surprises some freebies once in a while. Make them feel special. It so important to make them feel that they have an inside edge with you. If you have a blog with an important entry that you think will be of benefit to them, send a link to it.

Ultimately, you want your list to trust you. If you give them lots of free and useful content and treat them with respect, you'll find that you've built a list that will be responsive for a long time to come. But don''t stop there. Include surveys and other items that make your list interactive. An interactive list is a responsive list. And a resposive list will buy from you.

To YOUR Success,

Stephen Hall