10 Ways To Make Use of Twitter for Marketing:

10 Ways To Make Use of Twitter for Marketing:

1. Use it to promote recent pieces of content you or your company create to drive traffic to your website. From online articles to blog posts or from videos to webinars, every time you add something to the Web that is of value, tweet about it and include a link. (Most people on Twitter use www.TinyURL.com to take a lengthily URL and make it short.)

2. Use it for learning new marketing ideas, strategies and techniques. If you follow the appropriate people, and you have to be picky about who you follow, you'll get pointed to a good amount of helpful tutorials, videos, e-zines and other things that teach you about marketing.

3. Use it to get new customers. Aid Twitter's search to find people who may be interested in your merchandise or service. There are many ingenious ways to search for people on Twitter. For instance, if you sell red widgets you could go to http://search.twitter.com and find people who have tweeted specifically looking for red widgets. To do this, type the following into the search box: red widgets?

• You'll notice a lot of the results will be of others advertising red widgets. These ones will all visibly have links in them to direct people to the website they're selling red widgets on. To weed these people/tweets out, use the negative sign like this: -http red widgets?

• Since each link has 'http' in it, using the negative sign in front of it will cause your search results to not include any tweets with links in them.

4. Use it to build your email inventory. Aid Twitter's search to find people who may be interested in the monthly newsletter you send out to your house email list. Invite these people to join.

5. Operate Twitter plug ins or add-ons such as TweetMyBlog or The Twitter Updater, which both robotically make tweets of every new blog post you distribute. Furthermore check out TwitThis. As visitors to your site click on the TwitThis button or link, it takes the URL of the Web page and creates a shorter URL using TinyURL. Therefore visitors can send this shortened URL and a description of the web page to all of their followers on Twitter. At last, look at TweetLater, a service that allows you to write lots of tweets at once and then schedule them to go out over time.

6. Use it to build buzz about a future product or website launch.

7. Use it to better brand yourself or your organization. Remember, as someone wants to learn more about you or your company, they are increasingly using sites like Twitter for investigation. You could effortlessly use Twitter to set up yourself as an authority in your field.

8. Use it to bring up to date followers on breaking news regarding your company. If your company is mentioned in a new article, tweet about it and include a link to the article. Or if you're at a seminar or trade show, you could tweet what you're doing and invite people to visit you in person.

9. Use it for commercial networking, master-mind groups (see Napoleon Hill), and getting yourself seen by high-profile people in your industry.

10. Use it as an instant messaging technique to keep you and your team on the same page during projects. This is especially helpful for those who work with teams spread out in different cities or countries.

You should observe that this top 10 list is not in order of magnitude or in any specific order. I recommend that you give Twitter a try if you haven't already. See if you can apply a few of these techniques and tactics to help you take advantage of Twitter as a marketing tool.

And one more crucial thing to remember is that there is no silver bullet in marketing. You should continually be trying and implementing numerous tactics when marketing your organization. Don't only rely on Twitter or any other one thing. Instead, use Twitter (or any other Web 2.0 site) as simply one more tool in your whole social media and marketing toolbox.

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