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#1: Write Something People Care AboutI've been posting parenting insights, product reviews and commentary to the Rogue Parent for about eight months and never saw much more than 50 user sessions on any given day. That is until I wrote about something people cared about, if not just for humor's sake....

Lesson one when writing content: if no one cares... no one cares. You may have the greatest post in the world about the perfect way to carve a face in a bar of soap, but if no one is interested, it's not going to get read much less picked up socially. Once you have something others like the social benefits are amazing.

#2: Start the buzz on Twitter

Twitter is an amazing resource that gets completely overlooked by those who have never used the service. If you've tried Twitter, give it a shot.

#3: Tell Your Friends on Facebook

On average a Facebook user has 164 friends. The goal of this element of the campaign was to get my friends to comment on my profile to spread my influence to their network.

#4: Hit the Social Bookmarks

This is the social networking 101 aspect of my launch to parent-blogger stardom. Several people Dugg my post and many more Stumbled it. This was my single biggest source of traffic to the site and continues to drive users to the site. If you're promoting an article, site, or anything web based, you've got to make sure you spread the word on the social bookmarks.

#5: Share With the Like Minded

Got something that the people on a message board would like to see, make sure you let them know. A simple, "New article on the hidden band names in Photoshop, check it out." Can do wonders for traffic and start the viral snowball of traffic.

There's countless more ways to spread your message virally through video, linking, email and more. These are just five of the ways you can make a big impact. Though one thing I've found is if you want it done right on a big scale, call in the professionals.


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